rAINBOW GHOSTS

Merch for a rising giant in the youtube kids space

Client: Spacestation

A for Adley, one of Spacestation’s core channels, developed a set of colorful characters for the kids to interact with. Four spooky, but friendly, ghosts that inhabit a haunted house accessible by a mysterious portal door. Each ghost has traits that let the kids sneak by them. Blue loves marshmallows, Green can only see you if you’re moving, Pink can be distracted by dancing, and Purple will sleep through anything, unless you make noise. This was originally filmed with simple live action costumes- literally colored sheets and plastic cups. After the series took off, Spacestation began animating these characters- creating a series of shorts that have garnered tens of millions of views on Youtube. I was tasked with creating a logo for the property, as well as creating vectorized stylized illustrations of the characters that could be used separately from the 3d models in the animation.

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